Social Media Ambassador Program


  • BB4CK Social Media Ambassador Program goal is to boost BB4CK message on social media, where volunteers will advocate by using their voices creatively and intentionally online.


  • Volunteers choose actions to complete (which range from sharing our website to posting a selfie, to simply commenting on a BB4CK post), tag #BB4CKAmbassador, and document with screenshots to earn service hours for posting.

  1. Log in to your Instagram, Facebook, Twitter, and/or LinkedIn accounts. You can use any or all of these platforms, and your accounts don’t need to be public or verified to participate.
  2. Complete the actions listed below. Be sure to use the hashtag #BB4CKAmbassador every time you post!

  1. Follow Brown Bagging for Calgary’s Kids.
    • Instagram: @bb4ck
    • Facebook: @bb4ck
    • Twitter: @brownbaggingit
    • Linkedin: @brownbaggingforcalgay’skids
  2. Introduce yourself as a BB4CK Social Media Ambassador with a link to https://bb4ck.org/social-media-ambassador-program/ in your post.
  3. Comment on a post from one of BB4CK’S social media accounts.
  4. Post a recipe or a picture of a meal that is special to you or your community. 
  5. In Canada, 1 in 6 children live in food-insecure households– That is, more than 1.2 million children under the age of 18. Make a post to share this statistic.
  6. Let’s raise hunger awareness, so take a selfie at your empty dining table, tag three friends, and challenge them to do the same. (Not everyone will have food on their table for lunch today)
  7. Browse these facts and post one that surprises you. Encourage discussion with your followers.
  8. Educate your followers, family, and friends about what food insecurity means. Share one or two Food Insecurity definitions found here. Pick the one talks to you the most.
  9. Share a post from one of BB4CK’S social media accounts.
  10. Post this link: https://bb4ck.org/help/ and help families and kids find food resources.

    Additional Actions You Can Take:

  11. Post about our Monthly Giving program and invite others to become monthly donors $2.5 = 1 lunch 

5 actions = 2 service hours

All 10 actions = 4 service hours

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