In 2020 as part of our response to Covid we gave grocery cards to families with kids learning from home. This has allowed us to connect directly to families and learn from them. Now, we’re investing in better understanding our role in the food insecurity spectrum and learning how we can make a greater impact for kids.

We have been reviewing data from family surveys, evaluating, learning and listening to participant families in order to understand what are the impacts of the Grocery Cards for families. We heard that the grocery cards made a significant impact on lives of families. The grocery cards impacted many areas of peoples lives from improving their mental health to Parents/caregivers to providing more choice when grocery shopping to buy food their kids like.